Sable & SparrowFounding Story & Commitment to Honest Reporting
Sable & Sparrow started after its founder spent a year trying to find a straight answer about a rescue dog's behaviour and kept landing on rewritten listicles with no named source behind any of them. The frustration was not with the animals, it was with the writing about them.
So the site was built around a simple rule: every claim needs a name attached to it, and every draft gets read twice before it goes live. Writers work directly with vets, keepers and researchers instead of rewriting other sites, and a second editor checks the facts before anything publishes.
Readers get transparent sourcing, no hidden sponsor deals dressed up as advice, and a real editor who answers emails and fixes reported errors. Nothing here is sold, so the only thing at stake is whether the reporting holds up.
We check who said what, and we ask for their name, not just their opinion.
Accuracy over speed
We hold a piece back rather than run it on an unchecked claim. A week's delay costs less than a wrong fact.
Transparency with readers
If money changes hands anywhere near a piece, we say so. If we get something wrong, we say that too.
Respect for animals
We write about behaviour and welfare as it actually is, without dressing it up for a better headline.
We check every fact before it reaches you. We would rather publish less than publish something wrong.
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